ONKYO USA announces new organizational vision and alignment as company continues portfolio expansion and diversification

October 9, 2019

ONKYO USA, an omni-channel premium distributor specializing in sales, marketing and business development of home audio video & consumer electronics products in the Americas, today announced a new vision for its organizational structure that includes new personnel hires and promotions to align sector expertise with the company’s new business vertical approach.

Mike Criscitiello

As part of the realignment, Onkyo USA recently announced the hiring of Mike Criscitiello as National Sales Manager for its newly defined Retail business vertical. Additionally, with a renewed focus on its Custom Installation business vertical, Onkyo USA has appointed Jim Pelech its new National Sales Manager to lead the division. Joining Jim in the CI vertical will be Robert Vieira who has been promoted to CI Director of Product Marketing, Training and Brand Localization. Long-time Integra Director of Sales and industry veteran Keith Haas will now assume a key role alongside Scott Sefton in the development of the newly created Premium Brands business vertical that will focus on Esoteric and other premium brands.

Jim Pelech

“Even though ONKYO USA was never part of the Sound United acquisition announcement in May and now that the deal is off the table, we can move beyond any uncertainty to focus on increasing market share, strategic partnerships, consumer engagement and expanding our portfolio of premium brands.” said Joe Petrillo, COO of Onkyo USA.

“We will continue to invest in high-level performers to provide our business partners and ultimately the end user with a higher level of service and accommodation.”

Last month, Onkyo USA announced the addition of another marquee brand to its lineup when it became an authorized distributor and online retail partner for Sonos. Announcements regarding the addition of other premium brands will follow in the coming weeks.